This policy sets out how our Platform uses cookies.

What are cookies and how are they used?

A cookie is a small file of letters and numbers, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of the hard drive of your computer specifically designated for cookies. Cookies contain information that is transferred to your computer's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it. However, in order to protect your privacy, your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

We use cookies for the following purposes:

1. Functionality - to recognize you when you return to our the Platform. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

2. Authentication - to allow the Platform to “remember” that you logged in as a member and provide you with member-only functions.

3. Analytical - to allow the Platform to analyse user behavior on an aggregate and anonymized level so that we can improve the site. We store information such as internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may combine this automatically collected log information with other information we collect about you. This helps us to improve the way our Platform works, for example, by ensuring that users are finding what they are looking for easily.

4. Advertising/Behavioral Targeting and Re-Targeting - to allow the Platform and third party advertisers to track your browsing behaviour across the site and serve advertising based on that behaviour. We will use this information to make Platform and the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose

5. Marketing - to allow the Platform to adjust its marketing strategies to user interests and to report on the success of campaigns.

Interest-based advertising

Interest based advertising means using behavioural information about a person online to show them advertising more likely to be of interest to them. It doesn’t mean that you receive more advertising- just that what you see is more likely to be appropriate. For example, if you are browsing SUVs with cookies enabled, we may serve you with an SUV advert where you would have seen a small car advert.

The information the Platform collects via cookies may be linked to other information we hold about a user, compiling a complete profile about our users’ browsing, purchasing and other activities. This data may be used by us to provide personalized offers, marketing and advertising- including advertising across devices linked to the same IP address, or by third parties. Data may be shared with advertisers for these purposes.

We partner with a third party to either display advertising on our Platform or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on the Platform and other sites in order to provide you advertising based upon your browsing activities and interests for the purposes of analytics, attribution, and reporting. For example, our partners may deliver an ad to you in your web browser based on a purchase you made in a physical retail store. Cookie data and other data may be sold, licensed or otherwise provided to third parties via advertising exchanges or other data sharing platforms for this purpose.

Your cookie options

You can change your cookie preferences for all websites by changing your browser settings. Most browsers automatically accept cookies so you may need to actively delete or block the cookies. If you wish to know more how to delete or block cookies please visit www.allaboutcookies.org for instructions.

If you reject the use of cookies, some Platform functions may not work properly. If you continue to use the Platform without deleting or rejecting cookies, you agree that we can place these cookies on your device.

If you don’t want to block all cookies, you can opt out of most personalized online advertising via http://www.aboutads.info/choices and http://networkadvertising.org/. These opt outs are device-specific, so remember to do it from all of your devices. These methods also rely on the use of “opt out” cookies themselves thus please remember that if you reset your cookies or use a browser such as Safari which blocks third party cookies, your opt out preferences can’t be “seen”.

None of the actions above will prevent contextual advertising which is the serving of adverts best suited for the context of the type of website you are visiting e.g. if you click on an editorial piece reviewing SUVs, you are more likely to see SUV adverts on that page.

Third party cookie providers

The Platform uses a number of third party service providers. This section provides specific information relating to the main providers, the function of these cookies, and where you can learn more.

HotJar Ltd:

• Records visitor activities, device and browser information and other user experience metrics. Unless HotJar specifically indicates that it collects your personal information, e.g. for on-site surveys, HotJar does not collect any personally identifiable or credit card information.
• Used for analysing usability of the Platform and associated purposes.
• More info: check Privacy Policy and to Opt out: https://help.hotjar.com/hc/en-us/requests/new

Google Analytics:

• Records visitor behaviour on the Platform.
• Used to make improvements to sites.
• Also used together with third party cookies and personal information you may have already provided (or we have received from a third party with your consent) in order to personalise advertising on and off the Platform.
• The Google Analytics Advertising Features used by the Platform are called Remarketing with Google Analytics, Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting.
• To Opt Out: https://tools.google.com/dlpage/gaoptout/?hl=en

Google Optimize:

• Records visitor behaviour on the Platform. Used to test and improve website content.
• To Opt Out: https://tools.google.com/dlpage/gaoptout/?hl=en

Nielsen / NetRatings:

• Records internet usage across the Platform.
• Nielsen proprietary measurement software allows you to contribute to market research, like Digital Content Ratings.
• Web analytics tools to measure and analyse internet usage across the Platform.
• More info: http://www.nielsen.com/digitalprivacy.
• Opt out: https://www.nielsen.com/us/en/legal/privacy-statement/digital-measurement/#choices

Crazy Egg:

• Records visitor behaviour. Allows us to fine-tune the design of our web pages.
• https://www.crazyegg.com/privacy

Google Ads:

• Records visitor behaviour after clicking a Google ad.
• Allows us to understand success of advertising. Allows targeted adverts to be delivered across other Google partner websites.
• Opt out: https://support.google.com/ads/answer/2662922?hl=en

LiveRamp:

• LiveRamp uses personal data in its databases to link an ID to information it collects such as IP address, device ID and browser or operating system information.
• LiveRamp cookies are used to recognize an individual so that relevant ads and email marketing can be delivered to the intended recipient.
• If you don’t want the Platform to share your personal information to LiveRamp, tell us by submitting request form on Carsaki.com.
• Find Info or opt out: https://liveramp.com/privacy/service-privacy-policy/

Salesforce DMP (Krux)

• Records user activity on the Platform e.g. your search terms may be linked to your Device ID.
• Identifies audiences based upon their activity on the Platform (e.g. looking at SUVs). Can be used to target advertising to groups on or off the Platform.
• Find out more or opt out: https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-consumer-choice/

AppNexus

• Records user activity on the Platform.
• Used to target advertising based on relevancy to the user both on and off the Platform.
• Find out more: https://www.appnexus.com/cookie-policy
• Opt out: https://www.appnexus.com/platform-privacy-policy#choices

Google Marketing Platform / DoubleClick / Floodlight

• •Records user activity on the Platform.
• •Used to target advertising, for reporting on campaign performance, and to avoid repeating ads.
• •Information: https://support.google.com/searchads/answer/2839090
• •Opt out: https://support.google.com/ads/answer/2662922?hl=en

Bing Ads

• Records user actions on the Platform once ads are clicked.
• Allows analysis of Bing Ad campaign performance.
• https://account.microsoft.com/privacy/ad-settings

Facebook

• Records user actions on the Platform.
• Enables the serving of relevant adverts when you are on Facebook.
• https://www.facebook.com/help/568137493302217

Survey Monkey

• Records log on, user preferences and actions.
• Authentication and functional e.g. preventing users taking survey multiple times.
• https://www.surveymonkey.com/mp/legal/privacy-policy/?ut_source=footer

Vision Critical (surveys)

• Records log on, user preferences and actions.
• Authentication and functional e.g. preventing users taking survey multiple times.
• http://webhelp.vccommunities.com/enus/index.html#Cookies%20and%20tracking%20pixels

Qualtrics

• Records survey information as specified here: https://www.qualtrics.com/support/survey-platform/getting-started/browser-cookies/
• These cookies help keep track of survey sessions so that they aren’t repeated, or to maintain the session. https://www.qualtrics.com/privacy-statement/
• You are not able to disable cookies for Qualtrics surveys, however you can choose not to participate in surveys.